Our Story
With over 20 years of experience, our founder has worked with medium-sized companies to multinational giants, helping them grow sustainably in the MENA region. This journey has involved launching businesses from scratch and building robust, enduring partnerships.
We are a network of independent experts, each with 15 to 20 years of experience in various healthcare domains. Our team includes experts in marketing, regulatory and compliance, dentistry, laboratory equipment & management, clinical chemistry, cardiology, and homecare. Their knowledge and dedication are instrumental in ensuring the success of our projects.
Our Mission
In 2023, Joosoor was born with a clear mission; to be the bridge that connects healthcare manufacturers to the MENA region. Our vision is simple yet powerful: to ensure that the people of MENA have access to reliable, high-tech, and innovative healthcare solutions that can improve and save lives.
Our Commitment
At Joosoor, we pledge to be your trusted partner in navigating the complexities of the MENA healthcare market. We’re here to help healthcare manufacturers expand their reach, manage their sales activities, and bring their life-changing products to the people who need them most. Joosoor is not just a company; it’s a commitment to progress, a dedication to healthcare excellence, and a promise to bridge the gap between innovation and accessibility in the MENA region.
My Journey
As the founder of Joosoor, my journey has been one of discovery, determination, and decades of expertise. With over 20 years of experience in managing channel partnerships for multinational healthcare companies in the MENA region, I embarked on a remarkable adventure, meeting visionary leaders and exploring cutting-edge technologies. This journey revealed a profound opportunity—an opportunity to bridge the gap between countless healthcare manufacturers with incredible innovations and the MENA region. Some manufacturers, with their life-changing products, were often held back from entering the MENA market due to an array of challenges. Challenges that included limited resources, a lack of local knowledge, regulatory complexities, cultural diversity, and language barriers.