At Joosoor, meaning bridges in Arabic, we were founded with a clear purpose: to simplify market entry and expansion for Healthcare & Life Science companies in the MENA region. We believe that everyone deserves access to top quality products and we are here to make that a reality.

With nearly two decades of expertise in managing channel partnerships, our commitment is to be your trusted partner and guide as you navigate the dynamic healthcare landscape of the Middle East and North Africa. Whether you’re a medium-sized manufacturer seeking market entry, a small business looking to expand your reach, or an established healthcare player aiming to optimize your presence in MENA, we offer tailored solutions and strategic insights that pave the way for your success in this thriving region and high-growth markets.